People’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have.
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
To kick-off 2017, we asked 3 wise people for their thoughts on innovation, posing 3 questions.
Why should you measure creativity? The answer is: because you need an innovative workforce.
We think it’s a pivotal time. What’s been growing is a global confluence of three things: the need for ideas, the motivation to learn idea-development skills plus the opportunities to apply them.
Does your marketing ever feel like a leaking bucket? If your answer is "yes" then be reassured that you're not alone. In fact, most businesses we come across are leaking profit in some area of their marketing.
Resourcing. It's one of the things that businesses often struggle with - whether large or small. In larger organisations, you might have some 'doers' but not the strategic steer you need from someone who knows. In smaller organisations you might lack both the direction and plan and someone who can do the doing.
How can senior leaders support innovation in their teams and create a sustainable climate for innovation?
How can middle and frontline team leaders enable successful innovation with their teams?