It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
The innovation consultants at Solverboard describe how they applied learning from a workshop into their everyday business practices – and the dramatic effect it had.
It is not uncommon for groups using creative problem solving tools to get stuck. After an initial rush of ideas, it can be difficult to get beyond those ideas and generate more, or be radical in their thinking.
Why do diverse teams increase the odds of success? This short story explains how it worked for one team.
Once ideas have been generated, the most promising and inviting ideas need to turn into action. But how can you best test and spread good ideas?
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
If you were to send yourself a postcard from your desired future, what would it say?
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.