If you were to send yourself a postcard from your desired future, what would it say?
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
The aim of marketing is to put in place the right things to win new clients and keep existing ones. But before writing a plan there's some key bits of thinking to consider.
The marketing yo-yo diet. It goes something like this. First you increase your marketing activity.... Then you get busy with work. And marketing goes on the back burner.
A common complaint when we work with clients is that they've agreed their plan but progress seems to be as slow as a snail.
People’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have.
Does your marketing ever feel like a leaking bucket? If your answer is "yes" then be reassured that you're not alone. In fact, most businesses we come across are leaking profit in some area of their marketing.