People’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have.
Does your marketing ever feel like a leaking bucket? If your answer is "yes" then be reassured that you're not alone. In fact, most businesses we come across are leaking profit in some area of their marketing.
Resourcing. It's one of the things that businesses often struggle with - whether large or small. In larger organisations, you might have some 'doers' but not the strategic steer you need from someone who knows. In smaller organisations you might lack both the direction and plan and someone who can do the doing.
Before you dive into a lot of marketing activity, the starting point of a good marketing plan is research, data and thinking. So take a step back first.
Brilliant! A new customer has just say 'yes' to working with you. Now what? Most people dive straight into doing the work, keen to do a great job. That is the key thing to remember, isn't it?
Here are 10 ideas to make your first 100 days as a head of marketing top-notch.
Pretty much every one I meet aims to provide great service to clients. However, one area where most businesses could improve is how they communicate with clients.
How would you know you're delighting your clients? Of course, there's client feedback. But if you don't or can't get that, how else could you tell?
The need to measure a return on investment has come into much sharper focus. So how do you measure ‘success’, in the context of marketing and business development?