Before you dive into a lot of marketing activity, the starting point of a good marketing plan is research, data and thinking. So take a step back first.
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
Over the summer, we did some research to find out more about how organisations viewed and dealt with innovation and…
Brilliant! A new customer has just say 'yes' to working with you. Now what? Most people dive straight into doing the work, keen to do a great job. That is the key thing to remember, isn't it?
Here are 10 ideas to make your first 100 days as a head of marketing top-notch.
Pretty much every one I meet aims to provide great service to clients. However, one area where most businesses could improve is how they communicate with clients.
How would you know you're delighting your clients? Of course, there's client feedback. But if you don't or can't get that, how else could you tell?
The need to measure a return on investment has come into much sharper focus. So how do you measure ‘success’, in the context of marketing and business development?
If your business is going through a merger, there are a myriad of marketing and BD things to consider. So what are they? And how can you make sure you're getting them right?
What it takes to be a good key account manager will very for each business. But, in order to make sure you have the right people in the role and can identify what training or development they need, it's worth taking a step back and considering what the job entails.